An entertainment marketing professional whose career has included working on the US staffs of both Warner Bros. Consumer Products and the National Broadcasting Company, as well as serving as a marketing liaison with the BBC, Granada Television, and various radio stations in my native England, I began working with media monitoring and evaluation in 2007.
Bringing over 35 years of well-honed marketing, administrative, and time-management expertise to the team, I am a sharer of stories.
Having most recently relocated back to the UK from Los Angeles, I’m now based in Lancashire’s beautiful Ribble Valley. I leverage remote working technology to liaise with offices around the globe for a range of clients spanning aerospace, infrastructure, tech, entertainment, consumer brands, and investment firms. I have project-managed a variety of daily media summary assignments for global FMCG brands, utility companies, charities, and government agencies.
As media intelligence continues to evolve, I’m particularly interested in the role of AI – how it’s reshaping media monitoring, sentiment analysis, and storytelling. I’m continually learning how to integrate AI-driven insights while ensuring the human touch remains central to meaningful analysis.
Beyond my work in media analysis, I am equally passionate about storytelling for personal growth. My platform, www.sarahboothhenry.com, is evolving into a space for women over 45 to connect, grow, and be supported through shared stories and meaningful conversations. I also host the Stories of Survival in the Modern Age podcast, where I explore resilience, reinvention, and the power of shared experiences. Additionally, my upcoming book, Seeds for Your Soul: Inspiring Letters to Your 21-Year-Old Self, reflects my ability to curate meaningful content, collaborate with contributors, and bring ideas to life – offering readers a collection of heartfelt wisdom designed to uplift and empower at any stage of life.
I am also a trustee for a children’s charity, which has been supporting children and young people for over 135 years.
Experienced Media Analysts 