No nonsense media evaluation support

Are you a PR agency looking to take your measurement and analysis capabilities to the next level?

Are you a media intelligence or measurement company looking for freelance resource to help you scale up?

Do you want to work with a team of no-nonsense media evaluation professionals who have provided back office support to a number of the world’s leading measurement and evaluation agencies?

Experienced Media Analysts is a team of freelance media insight professionals, led by AMEC board member Steph Bridgeman.

We have worked with large and small organisations, across government, NGOs / charities, pharma, defence, travel and tourism, FMCG and luxury goods to evidence outputs and outcomes from their marketing activities.

Speak to us about:


Media analysis services

What is being said about your brand on news and social media? How favourable is it? What messages are conveyed? Are your spokespeople on message? What are the emerging issues in your sector? What does your competitors’ news content reveal about their corporate strategies?

Training and consultancy

Measurement bootcamps, team training, outsourced evaluation support – we have worked with media intelligence and evaluation firms, PR agencies and trade organisations to improve measurement maturity. Why not work with us directly? Our lead consultant Steph Bridgeman is an AMEC board member and has spoken internationally for organisations including PR Week, the CIPR and the PRCA. Steph has also guest lectured at Cardiff University and the University of Westminster.

Press summaries and editing services

Our experienced team of native English analysts are supported by professional proof readers and editors. We can support your regular services – from daily press summaries to media evaluation reports – our experience can help you to make them better.


The team were inventive in gathering data cost effectively, using open source tools including Google Trends to demonstrate impact.  All in, delighted both with the media insight and the service from Experienced Media Analysts.

> Isobel Camier, Director,
Camier Communications
and board member of the PRCA Virtual PR Agencies Network

“Working with the team at Experienced Media Analysts has been straightforward from the start – from the briefing, testing and all the way through to the live stage, the team have been a delight to work with. They have created a bespoke media alert, pulling in relevant sector news stories from eight key markets around the world. They filled a gap that an automated media clippings service just couldn’t fill.”

> Shami Thomas, Global PR and Comms Manager, Booking.com

Well done to Steph Bridgeman and her team for providing meaningful evaluation on a very tight budget for this campaign... Good correlations and use of different data streams from media outputs to Google Search trends

> AMEC Awards judges’ feedback 2020

“The Experienced Media Analysts team is excellent at providing in-depth analysis of PR activity, both to demonstrate value for client investment and to substantiate the impact and outcome of this activity when compiling award entries.

Demonstrating that media relations activity has delivered tangible benefits to an organisation is essential to submitting a credible PR award entry. Experienced Media Analysts has the ability equally to pinpoint valuable insights and present them in a compelling and easy to digest format.”

> Jon Clements, Director, Metamorphic PR

Our experience


Freelance media analysts in our network, enabling us to qualitatively analyse hundreds of thousands of media articles per year


Typical number of years experience in the media evaluation and PR measurement sector, in addition to our industry experience prior to entering the sector


Shortlisted entries in the AMEC awards written for our various clients since 2019, including platinum, gold, silver and bronze medal winners

Supporting the #PRmeasurement industry

Steph Bridgeman has served on the AMEC board since 2021, and leads its academics and educators group which brings together academia and professional practice linked to communications measurement. Steph co-created the AMEC Foundation Course in Measurement and Evaluation as a member of AMEC’s education group.

About Us

If you need an experienced media analyst you have come to the right place

We have worked in the PR measurement and media evaluation sector for over 20 years and have worked on thousands of measurement programmes across all sectors


Tel: +44 07907 180 900

Twitter: @mediaevalteam