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No nonsense media evaluation support

Are you a PR agency looking to take your measurement and analysis capabilities to the next level?

Are you a media intelligence or measurement company looking for freelance resource to help you scale up?

Do you want to work with a team of no-nonsense media evaluation professionals who have provided back office support to a number of the world’s leading measurement and evaluation agencies?

Services

Media analysis services

Human enriched media content analysis to assess your organisation’s media sentiment and messaging. Exploring both outputs and outcomes from your communications activities.

Training and consultancy

Measurement bootcamps, team training, outsourced evaluation support – we have worked with media intelligence and evaluation firms, PR agencies and trade organisations to improve measurement maturity.

Press summaries and editing services

Our experienced team of native English analysts are supported by professional proof readers and editors. We can support your regular services – from daily press summaries to media evaluation reports – our experience can help you to make them better.

Testimonials

The team at Experienced Media Analysts evaluated the comms and social media activity for our work with single-leg amputee Lee Spencer, The Rowing Marine, who broke records when he rowed solo across Atlantic. We had limited information about the media coverage achieved; Steph and the team used their experience to gather and tease out insights which enabled us to: Demonstrate our successful messaging; evidence international awareness of the story; indicate the impact that our work had on our client’s objective to raise funds for two charities. The team were inventive in gathering data cost effectively, using open source tools including Google Trends to demonstrate impact.  All in, delighted both with the media insight and the service from Experienced Media Analysts.

> Isobel Camier, Director,
Camier Communications
and board member of the PRCA Virtual PR Agencies Network

Well done to Steph Bridgeman and her team for providing meaningful evaluation on a very tight budget for this campaign... Good correlations and use of different data streams from media outputs to Google Search trends

> AMEC Awards judges’ feedback 2020

Our experience

>45

Freelance media analysts in our network, enabling us to qualitatively analyse hundreds of thousands of media articles per year

10-20

Typical number of years experience in the media evaluation and PR measurement sector, in addition to our industry experience prior to entering the sector

16

Shortlisted entries in the 2020 AMEC awards, ghost written for a range of clients

Doing the right thing, supporting skills, supporting the sector

Our lead consultant Steph Bridgeman is an active member of our trade association AMEC – the International Association for the Measurement and Evaluation of Communication.

A former member of its Young Leaders Group and active member of the Education Committee, Steph has played a key role in the development of AMEC’s foundation course in media monitoring, measurement and evaluation.

A board director of a leading FE college in the UK (providing technical and vocational skills to young people and adults), Steph has experience of media audits for board assurance across many sectors.

An evangelist for media measurement, Steph has taken part in events / conferences / seminars / webinars for the CIPR North West, PR Moment, Charity Comms, PRCA South East Asia and Measurement Day Copenhagen and has shared her experience of analytics with students of the Juice Academy in Manchester, Cardiff University and Nelson & Colne College.

About Us

If you need an experienced media analyst you have come to the right place

We have worked in the PR measurement and media evaluation sector for over 20 years and have worked on thousands of measurement programmes across all sectors

Contact

Tel: +44 07907 180 900

Tel: +44 01706 218 479

Twitter: @mediaevalteam