No nonsense media evaluation support
Are you a PR agency looking to take your measurement and analysis capabilities to the next level?
Are you a media intelligence or measurement company looking for freelance resource to help you scale up?
Do you want to work with a team of no-nonsense media evaluation professionals who have provided back office support to a number of the world’s leading measurement and evaluation agencies?
Experienced Media Analysts is a team of freelance media insight professionals, led by AMEC board member Steph Bridgeman.
We have worked with large and small organisations, across government, NGOs / charities, pharma, defence, travel and tourism, FMCG and luxury goods to evidence outputs and outcomes from their marketing activities.
Speak to us about:
Marketing audits > press summarisation services > media content analysis > communications measurement consultancy > added value services for PR agencies > training and speaking opportunities
Media analysis services
What is being said about your brand on news and social media? How favourable is it? What messages are conveyed? Are your spokespeople on message? What are the emerging issues in your sector? What does your competitors’ news content reveal about their corporate strategies?
Training and consultancy
Measurement bootcamps, team training, outsourced evaluation support – we have worked with media intelligence and evaluation firms, PR agencies and trade organisations to improve measurement maturity. Why not work with us directly? Our lead consultant Steph Bridgeman is an AMEC board member and has spoken internationally for organisations including PR Week, the CIPR and the PRCA. Steph has also guest lectured at Cardiff University and the University of Westminster.
Press summaries and editing services
Our experienced team of native English analysts are supported by professional proof readers and editors. We can support your regular services – from daily press summaries to media evaluation reports – our experience can help you to make them better.
“The team were inventive in gathering data cost effectively, using open source tools including Google Trends to demonstrate impact. All in, delighted both with the media insight and the service from Experienced Media Analysts.“> Isobel Camier, Director,
and board member of the PRCA Virtual PR Agencies Network
“Well done to Steph Bridgeman and her team for providing meaningful evaluation on a very tight budget for this campaign... Good correlations and use of different data streams from media outputs to Google Search trends“> AMEC Awards judges’ feedback 2020
Freelance media analysts in our network, enabling us to qualitatively analyse hundreds of thousands of media articles per year
Typical number of years experience in the media evaluation and PR measurement sector, in addition to our industry experience prior to entering the sector
Shortlisted entries in the 2020 AMEC awards, ghost written for a range of clients
Doing the right thing, supporting skills, supporting the sector
Our lead consultant Steph Bridgeman is an active member of our trade association AMEC – the International Association for the Measurement and Evaluation of Communication. She was appointed to the board in 2020.
A former member of its Young Leaders Group and active member of the Education Committee, Steph has played a key role in the development of AMEC’s foundation course in media monitoring, measurement and evaluation.
A board director of a leading FE college in the UK (providing technical and vocational skills to young people and adults), Steph has experience of media audits for board assurance across many sectors.
An evangelist for media measurement, Steph has taken part in events / conferences / seminars / webinars for the CIPR North West, PR Moment, Charity Comms, PRCA South East Asia and Measurement Day Copenhagen and has shared her experience of analytics with students of the Juice Academy in Manchester, Cardiff University and Nelson & Colne College.
If you need an experienced media analyst you have come to the right place
We have worked in the PR measurement and media evaluation sector for over 20 years and have worked on thousands of measurement programmes across all sectors
Tel: +44 07907 180 900
Tel: +44 01706 218 479