Matthew Couchman is a UK-based media monitoring, analytics and insights specialist with more than 20 years’ experience in the media research, communications and reputation intelligence sector, working across public, private and not-for-profit organisations.
A graduate of the University of Brighton with a BA in Information and Media, Matthew began his career in the sports marketing industry, spending six years working with UEFA and monitoring partners to track and audit sponsorship delivery and advertising content across TV broadcasters.
He has since held senior roles at major agencies including Kantar, Cision and Commetric, where he has developed deep expertise in media intelligence, editorial analysis, evaluation frameworks and insight delivery. Across his career, Matthew has supported clients in FMCG, technology, public sector, not-for-profit and other sectors, applying rigorous research and measurement to communications and reputation challenges.
Matthew has designed and delivered high-impact evaluation and research programmes for global brands, NGOs and public sector organisations, leading international reporting and bespoke insight solutions for clients including Coca-Cola EMEA, Procter & Gamble, British American Tobacco, Google Europe, X (formerly Twitter) and other technology companies. His work combines audience research, media analytics and strategic counsel to help organisations understand the full impact of their communications, reputation and market narratives on key audiences.
In recognition of his contributions to the profession, Matthew was awarded the AMEC Media Professional of the Year Award in 2008, reflecting early impact and leadership in media measurement and evaluation.
Within the media monitoring and insights industry, Matthew is widely regarded as a trusted advisor, contributing to new business development, client strategy, solution design and the creation of thought leadership and practitioner-focused content. He regularly represents organisations at industry events and is consulted on measurement best practice, optimisation of media intelligence processes and translating data into strategic insight.
Known for his practical, insight-led approach, Matthew helps clients turn complex data into actionable decisions and meaningful evaluation, bridging rigorous research methods with real-world commercial and communications challenges.
A graduate of the University of Brighton with a BA in Information and Media, Matthew began his career in the sports marketing industry, spending six years working with UEFA and monitoring partners to track and audit sponsorship delivery and advertising content across TV broadcasters.
He has since held senior roles at major agencies including Kantar, Cision and Commetric, where he has developed deep expertise in media intelligence, editorial analysis, evaluation frameworks and insight delivery. Across his career, Matthew has supported clients in FMCG, technology, public sector, not-for-profit and other sectors, applying rigorous research and measurement to communications and reputation challenges.
Matthew has designed and delivered high-impact evaluation and research programmes for global brands, NGOs and public sector organisations, leading international reporting and bespoke insight solutions for clients including Coca-Cola EMEA, Procter & Gamble, British American Tobacco, Google Europe, X (formerly Twitter) and other technology companies. His work combines audience research, media analytics and strategic counsel to help organisations understand the full impact of their communications, reputation and market narratives on key audiences.
In recognition of his contributions to the profession, Matthew was awarded the AMEC Media Professional of the Year Award in 2008, reflecting early impact and leadership in media measurement and evaluation.
Within the media monitoring and insights industry, Matthew is widely regarded as a trusted advisor, contributing to new business development, client strategy, solution design and the creation of thought leadership and practitioner-focused content. He regularly represents organisations at industry events and is consulted on measurement best practice, optimisation of media intelligence processes and translating data into strategic insight.
Known for his practical, insight-led approach, Matthew helps clients turn complex data into actionable decisions and meaningful evaluation, bridging rigorous research methods with real-world commercial and communications challenges.