Nora Ishmael

Nora Ishmael

Insight & Research Consultant

Strategic insights consultant and multilingual research lead with over 15 years’ experience delivering award-winning insight across government, FMCG, tech and energy sectors.

Whether you need deep-dive qualitative insight, agile quant solutions, or social listening that actually listens – I bring a cross-channel, multilingual perspective grounded in data and shaped by real-world impact. I’ve worked with global brands like Coca-Cola, Amazon and Vodafone to unearth what really drives their audiences – and to translate that into strategies that cut through the noise.

I thrive on helping organisations get more value from their data – and more truth from their insights. Equally comfortable with stakeholders and SQL, I combine traditional insight experience with technical skills in Python, machine learning, and advanced analytics to help clients unlock the full potential of their data. My toolkit spans everything from online communities and ethnography to Brandwatch, Tableau, and Emplifi – with a strong focus on storytelling that gets stakeholder buy-in.

From leading EU-wide tracking for Havas to decoding Spider-Man fans for Sony Pictures, my work helps brands see what’s really going on – and what to do next.

I’m a mum of two and a professional DJ specialising in Motown, soul and R&B – because insight is about rhythm, timing and listening, whether in data or on the decks.

Areas of expertise
  • Social media monitoring and evaluation
  • Multi-lingual
  • Online communities
  • Ethnography
  • Python, machine learning, advanced analytics
  • Brandwatch, Tableau, Emplifi and many more
  • Storytelling that gets stakeholder buy-in