The team at Experienced Media Analysts evaluated the comms and social media activity for our work with single-leg amputee Lee Spencer, The Rowing Marine, who broke records when he rowed solo across Atlantic. We had limited information about the media coverage achieved; Steph and the team used their experience to gather and tease out insights which enabled us to: Demonstrate our successful messaging; evidence international awareness of the story; indicate the impact that our work had on our client’s objective to raise funds for two charities. The team were inventive in gathering data cost effectively, using open source tools including Google Trends to demonstrate impact. All in, delighted both with the media insight and the service from Experienced Media Analysts.
Isobel Camier, Director, Camier Communications
and board member of the PRCA Virtual PR Agencies Network