Experienced Media Analysts in the news

We spend our days finding, sorting and analysing media coverage for our clients. Sometimes we get a mention or two online ourselves.

Below you will find some links to recent media coverage featuring our team.

Steph Bridgeman continues her work in Further Education governance, having joined the Nelson and Colne College Board of Corporation, since it was recently merged with Accrington and Rossendale College.  She was featured in FE News‘ Movers and Shakers column in March 2019.

Our marketing audit for the College was shortlisted in the 2019 AMEC Awards for “Best measurement in the public and not-for-profit sectors”, alongside our consultancy work with Diageo. We were very pleased when Diageo picked up two golds and a platinum award (grand prix, best of the entries among non measurement / media intelligence agencies).

We enjoyed sharing in Manchester’s success at the 2019 AMEC awards, Steph managed to squeeze into the right of the photo in this piece from BDaily.

We took part in a Twitter chat during AMEC’s measurement month in November 2018, thanks to P Plus Measurement for the write up.

Our clean / dirty data tips for neat and tidy PR measurement coding continue to be picked up by media titles such as business2community.com, having first appeared on Coverage Book’s blog.

In summer 2018, Steph Bridgeman explained the values needed to drive success in PR measurement in this IABC podcast.

Click here to download a free eBook via Coverage Book on PR measurement.

Ever thought about social search to supplement your media monitoring efforts? We explain why here on Coverage Book’s blog.

Having trouble setting KPIs? Here are some tips from us picked up by Charitycomms.org.uk

What is it about media evaluation in the spring time?

Blog by Steph

I love Google Trends. Its a free tool (if you have a gmail address) which gives you access rich data about search trends. This makes it a great tool for media analysts. If your client’s key marketing campaign is taking place in the summer, but the greatest level of search for your brand or keyword happens in the spring, maybe you should think about making changes to the timing of your marketing campaign.

Google Trends data reveals something interesting about search patterns for ‘media evaluation’ – the peaks in search tend to happen around March to May:

Media eval search OT

Any ideas why this could be?  It chimes with my experience of April being ‘quarterly month’ – those clients who want quarterly reports eg Jan-Mar, Apr-Jun, Jul-Sep, Oct-Dec would typically have their reports delivered in April, July, August and January. But the trends data does not really follow that pattern. Why are there not quarterly peaks in search?

It does point to the fact that we are on the cusp of having another busy period that’s for sure.  If you want to get ahead of the pack and speak to me about media evaluation please call +44 (0)1706 218 174 or tweet the team on @MediaEvalTeam