Holistic PR measurement is the phrase we use to describe media evaluation ‘in the round’:
- what message are you conveying about your organisation via your ‘owned media’ and ‘paid media’,
- what are others saying about you – ‘earned media’,
- how is this all being amplified by others – ‘shared media’.
Our friends at The Communication Dividend have built an amazing online dashboard which enables you to look at your company’s media profile ‘in the round’ and we are helping them to spread the word over this side of the world (TCD was ‘born’ in Australia, under the sage guidance of Deb Camden).
Find out more about The Communication Dividend here