* The title of this blog post is inspired by “The Rime of the Ancient Mariner,” by Samuel Taylor Coleridge This is a story about change. Or perhaps it is about progress. On second thoughts I think the opposite is happening. Media analysts are suffering from the 24-hour news cycle. They have ’virtually’ beenContinue reading “Coverage, coverage everywhere and not a moment to think*”
Category Archives: Uncategorized
What is it about media evaluation in the spring time?
Blog by Steph I love Google Trends. Its a free tool (if you have a gmail address) which gives you access rich data about search trends. This makes it a great tool for media analysts. If your client’s key marketing campaign is taking place in the summer, but the greatest level of search for yourContinue reading “What is it about media evaluation in the spring time?”